It is no longer a myth that Apple is going to launch a product this summer. At the generic level, the naming convention of the tablet Apple is launching has negligible differences. Yet, this article aims to explore some of the perceived differences and highlight some features of the upcoming iPad.
The official release date of iPad is estimated around 60-90 days, not in time for the coming IT show 2010 Singapore but perhaps may shipped in time for the PC Show 2010 Singapore.
Ostensibly, it appears that Apple wants a share of the e-book reader market and has clearly differentiated itself from likes of Kindle and Sony with the great colourful user interface and addtional features. Leveraging on the brand name, Apple is quite determined to have a stake in the growing industry sector. The only difference is that the new tablet will be named iPad instead of the previous rumoured "iSlate"
Falling short of expectation, the branding of the product gives rise to many doubts from skeptics. With the current naming as iPad instead of iSlate, the perceived value from the consumer point of value may decrease albeit the instant value gratification from owning the new toy. Nevertheless, unless the consumers are very determined to voice their collective concern, any possible change is negligible. After all, users still want the cool factor.
